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Supporting Gender Integration in the Integrated Social Marketing Project in Madagascar
2013 - 2014

Iris Group provided virtual coaching and technical consultation services on gender integration and strategy development to the Intrahealth gender coordinator on a USAID-funded social marketing project in Madagascar. Using the Gender Analysis and Integration Matrix (GAIM) as a framework, Iris Group is helping the gender coordinator map the results of a gender assessment to appropriate project interventions and indicators and develop a gender strategy for the project.

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