what we do// multi-year projects


shops plus

Iris Group leads gender integration for Sustaining Health Outcomes through the Private Sector (SHOPS) Plus, USAID’s flagship private sector health project led by Abt Associates. SHOPS PLUS seeks to improve outcomes in family planning, HIV, and child health, among other health areas. Working in close collaboration with other project staff, Iris Group draws on best practices in gender integration in the USAID context to implement the USAID Gender Equality and Female Empowerment (GEFE) policy – and improve both health and gender outcomes.  Integration efforts are guided by a project-wide gender strategy and country-level gender assessments, and include addressing gender equality in Private Sector Assessments, gender mainstreaming in social marketing partner organizations, and increasing our knowledge about the gender transformative aspects of social franchising.